+520% Qualified Pipeline Growth: How Soko Job Built a Scalable GTM Engine

Soko Job is an AI-driven job search and recruitment platform built to simplify how people find work and how companies hire. When Grow.Repeat joined the project, Soko Job was operating without a marketing engine. The product was strong. The ambition was clear. But growth was not keeping pace. The team was experimenting with partnerships, social media, and product promotion, but each effort lived in isolation. Marketing activity existed, but it did not translate into revenue growth.

Results 🚀

• 6.2X growth in qualified pipeline influenced by marketing

• 312% increase in new user registrations

• 248% increase in website-to-MQL conversion rate

Starting with clarity, not channels

Instead of jumping straight into campaigns, Grow.Repeat focused on building a foundation. The first phase was about understanding the business deeply and translating that understanding into a clear growth model.

We worked with the Soko Job team to define:

• Who the product truly serves

• Where it wins against competitors

• How value should be communicated across marketing and sales

Using research, audience segmentation, and competitive analysis, we developed a clear positioning framework. This became the anchor for all future decisions. Messaging, channels, content, and sales conversations now told the same story.

“Working with Grow.Repeat transformed how we present our product and reach our audience.”

- Andrew Geroge, Founder at Soko Job

For the first time, marketing had a clear role in revenue generation.

Turning the website into a growth asset

With positioning in place, the next step was execution at the core touchpoint: the website.

Grow.Repeat led a full website redesign focused on conversion, not aesthetics alone. The new structure clarified the value proposition, reduced friction in onboarding, and guided users toward meaningful actions. The website shifted from being a static product showcase to an active part of the funnel.

This change alone had a measurable impact on user behavior and lead quality.

Building a real go-to-market engine

Once the foundation was set, we launched a cohesive go-to-market system. Instead of isolated tactics, Grow.Repeat designed an integrated growth engine that connected:

• Social media experiments to test messaging and formats

• Paid acquisition aligned with funnel stages

• PR and thought leadership to build credibility

• Sales enablement to support conversations with real buyers

At the same time, we helped Soko Job rethink its monetization model and sales motion. Outreach, client education, and deal progression were redesigned to match how prospects actually evaluate and adopt the product.

“Our marketing and sales stopped operating as separate functions. They became one system.”

- Andrew Geroge, Founder at Soko Job

How the collaboration worked

The collaboration was structured and iterative. Grow.Repeat used clear frameworks and shared them openly with the team. Progress was reviewed regularly, decisions were data-driven, and priorities were aligned across marketing, sales, business development, and creative teams.

This approach created internal clarity. Everyone understood not just what was being done, but why.

The impact

With a clear strategy and aligned execution, results followed.

Marketing’s influence on revenue became measurable and predictable, driving a 6.2X increase in qualified pipeline attributed to marketing efforts.

This momentum translated into sustained demand. New user registrations grew by 312%. At the same time, funnel efficiency improved significantly. The website-to-MQL conversion rate increased by 248%, reflecting higher traffic quality, better intent matching, and reduced friction across key touchpoints.

More importantly, these results were not one-off wins. Soko Job now had a repeatable system for growth.

Beyond metrics: internal transformation

The new marketing foundation changed how the team worked. There was more structure, stronger alignment, and a shared understanding of how marketing contributes to business outcomes. Confidence replaced guesswork.

Marketing became predictable. Growth became intentional.

What comes next

Grow.Repeat and Soko Job continue to work together on long-term growth initiatives, including organic acquisition, SEO, GEO, content marketing, PR, and ongoing website experimentation.

The focus has shifted from finding traction to compounding it.

A final note

This case is not about doing more marketing. It is about building the right system before scaling.

For founders and growth leaders facing scattered efforts and unclear impact, Soko Job’s journey shows what becomes possible when strategy, execution, and revenue are finally aligned.