LetMeShip needed to launch an English website that could clearly communicate a complex shipping solution to a global audience, requiring precise language, strong terminology control, and high-quality localization to ensure accuracy, trust, SEO performance, and long-term international growth.
Grow.Repeat supported the English website launch with high-quality localization designed to make complex shipping concepts accessible, credible, and search-ready for international markets.
Results 🚀
87% year-over-year organic traffic growth
3,000+ new organic keyword rankings
37% of total organic traffic driven by the /en subfolder
Starting with clarity, not just translation
Before Grow.Repeat joined, LetMeShip’s German website was rich in content, but it could not effectively reach non-German-speaking markets. Launching an English site demanded:
Accurate representation of complex shipping and compliance concepts
Consistent use of industry terminology
SEO performance that could attract international audiences
The goal was to make LetMeShip’s value proposition clear, credible, and discoverable in English-speaking markets.
“A very competent partner in the realisation of our international web relaunch.”
- Patricia Steinberger, Marketing Lead at LetMeShip
What Grow.Repeat delivered
To turn the English website into a strategic growth asset, Grow.Repeat focused on localization, clarity, and SEO alignment. Every initiative was designed to ensure the content was accurate, readable, and discoverable, creating a foundation for sustainable international growth.
English website launch with high-quality localization
We translated and localized LetMeShip’s website from German to English, ensuring accuracy, clarity, and consistency across complex shipping, logistics, and compliance content.
Terminology-driven, SEO-ready content
Content was adapted for international SEO while preserving technical precision. Every page was optimized to perform in search while maintaining trust with a global audience.
Clear communication for complex topics
We focused on readability and user understanding, presenting intricate shipping processes in a way that non-German-speaking users could confidently navigate and act upon.
The impact
With a clear localization and SEO strategy in place, the English website quickly became a measurable growth driver. Organic traffic grew by 87% year over year, concentrated on pages designed for international users and high-intent topics.
The site captured 3,000+ new organic keyword rankings, expanding LetMeShip’s discoverability across global search markets. The /en subfolder alone accounted for 37% of total organic traffic, proving the English website was not just a translated version, but a strategic channel for reaching and converting new international customers.
Why it worked
The project succeeded because localization was treated as strategy, not translation. SEO, terminology, and readability were integrated into the launch from day one.
The English website became a reliable channel for global discovery, increasing visibility, credibility, and qualified traffic in new markets.
Founder & CEO at Grow.Repeat
Alina is a B2B marketing leader with 10+ years of experience driving growth through content, SEO, and funnel optimization strategies. Formerly Head of Marketing at Semrush and Growth leader at Smartcat, she's led initiatives that delivered triple-digit pipeline increase and turned websites into scalable revenue engines. Alina specializes in building marketing systems that align with business goals, grounded in data and optimized for long-term impact.